IKEA product names

So IKEA doesn't invent its names at random.

There has often been speculation about the names of IKEA furniture (especially about the desk Jerker and the bed Gutvik). An article in German in Stern reveals a surprising amount of planning.

Thus bathroom items are named after Scandinavian lakes, rivers and bays; sets of bookcases after occupations; dining tables and chairs after Finnish placenames; carpets after Danish placenames; and much more. There’s a long list on the second page.

Updated 26 March 2005: link corrected (see, I do care about you, dear reader)

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This page contains a single entry by James published on September 30, 2003 11:51 AM.

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