Winning the wrong prize
Nestlé Australia is running an interesting competition to tie in with the Tim Burton Charlie and the Chocolate Factory movie:
Discover a Golden Ticket and win a trip for 2 adults and 2 kids (under 12) to the Nestlé Chocolate Factory in York, England!There are only 5 tickets to be found throughout Australia. To instantly win a Golden Ticket prize, simply purchase any specially marked WONKA Whipple Scrumptious Caramel Delight Block or Bar and check inside the wrapper!
I wonder if they thought the winners wouldn't notice, or wouldn't mind, that they were being taken to the wrong factory. I guess the problem is that the factory that was Dahl's inspiration, in the suburb of Bournville in Birmingham, is owned by Cadbury. I grew up near Bournville, so I feel obliged to be a little protective of its reputation.