Free the eggs
In Europe they're moving towards banning battery egg production within the next five years, and consumers in many European countries have already switched to free-range eggs. In contrast, this animal welfare issue has not yet become important to Australians, as the following chart shows:
Comments
Australians are becomming increasingly aware of free range egg production and I think the latest figures are a bit higher than 9% - but I agree there is a long way to go. One of the issues for consumers though is does their view of 'free range' match the producers' idea of what it means?
We have been running a consumer survey asking what people think they are buying when they purchase free range eggs. It's one of the posts on our blogsite at http://freerangereggs.blogspot.com
Posted by: freeranger
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April 22, 2007 1:50 PM