Cola war

South Africa's Mail & Guardian Online, amongst many other papers, made the interesting note that on December 12^th PepsiCo was valued higher than Coca-Cola for the first time ever. (Yahoo Finance has the current figures, which at the time of writing showed PepsiCo had eased back slightly below Coke.)



The equivalance of these two companies may be a suprise to cola drinkers, where Coke is still significantly more popular in most places. According to the Wikipedia, Coke leads in the US by 43% to Pepsi's 32%. However, the crucial factor is that PepsiCo has diversified dramatically and cleverly away from soft drinks, whilst Coca-Cola is still heavily reliant on that market.