I remember some years ago when there was a discussion on how to pronounce the www. prefix, which consists of an inordinately long ten syllables. Hopefully, this argument can be made moot by eliminating the prefix altogether. Surely advertisers will welcome this change, which will allow for snappier web addresses in their advertisements. In addition, the public will have shorter addresses to memorise.
On the subject of web addresses in the mass media, I wonder how long it will be till announces can standardise on pronouncing '/' (the solidus) as slash, rather than the unneccessary forward slash. I can't imagine anyone mistakenly thinking that slash might be short for backslash.
Finally, whilst reading I was thinking how cool it would be to have the web address http://blackchamber.com/, given the groovy associations with ciphers and code-breaking, eg. from The Black Chamber:
For centuries, nations around the world have operated Black Chambers, secret rooms where they attempted to decode the messages being sent by their rivals. The French operated the Cabinet Noir, in Vienna the Geheime Kabinets-Kanzlei was the home of Austria's greatest codebreakers, and in Britain there was Room 40 and then Bletchley Park.
However, it seems all the related web addresses have been taken by black chambers of commerce. For example, http://blackchamber.com/ takes you to the Silicon Valley Black Chamber of Commerce. That seems to be a rather perculiar choice of abbreviations. I would have said that the most important aspect of that title is "commerce", closely followed by "chamber of". A "chamber of commerce" is a well-known term. In lesser importance would come "Black" and "Silicon Valley", as adjectives relating to the chamber of commerce. To me, "black chamber" is only a workable abbreviation of the entire title for people who are told what the abbreviation stands for. It is not self evident. To me it has only two meanings, its literal one, of a black room, and its historical one, of a cryptography group.
Of course, the English language is the product of its ever changing usage. If enough people use a term for it to become generally accepted, then that's the final say on the matter.